Trust
Based on professionalism, there is trust between each player, fan and team
Teamwork
We create synergy through mutual harmony
Innovation
Beyond the area of sports, we always innovate to create new value
“GREAT CHALLENGERS”
The 2025 slogan of Hanwha Life Esports encapsulates the team's drive and ambition to challenge and grow toward greater goals.
Our first victory is just the beginning; as "Great Challengers" we will face new challenges at every moment and create a more remarkable history through this journey.
Our goal is to transcend boundaries and establish ourselves as the epitome of "challenge" becoming a team synonymous with the spirit of perseverance and determination.
“WHY NOT?! (SUPER DIVE Season2)”
Hanwha Life Esports' new slogan for the 2024 season, "WHY NOT?! SUPER DIVE Season2," is a slogan that shatters the existing image of Hanwha Life Esports and conveys a strong commitment to bring the best results in our own way.
'SUPER DIVE Season2' was set as a secondary title to convey the desire of Hanwha Life Esports to prove the results once again.
“SUPER DIVE”
the new slogan of Hanwha Life Esports for the 2023 season, was developed with a strong will that "everyone will unite and jump toward the championship." It also contains the meaning that Hanwha Life Esports will lead the e-sports market through not only winning but also with bold investments and fresh marketing.
Hanwha Life Esports plans to create the best story of the 2023 season by utilizing 'SUPER DIVE', which contains the goals and determination for the 2023 season, together with 'The Energetic Life,' the brand philosophy of pursuing a passionate and exciting life at every moment.
“BURST IT”
'Burst It', the new slogan for the 2022 season of Hanwha Life Esports, was designed under the brand philosophy of 'The Energetic Life', with the meaning of unleashing the infinite potential of promising players in 2022 by uniting their dreams, passion, ambition, and hope.
Together with the brand's philosophy of pursuing a passionate and exciting life at every moment and the new marketing slogan 'Burst It' containing the aspirations of the newly formed players, we plan to take on a passionate yet powerful challenge in season 2022.
“The Energetic Life - Rush Together”
The brand philosophy of Hanwha Life Esports “The Energetic Life,” is designed with the team’s direction to present an Energetic Life to those who pursue passionate and exciting lives in every moment and to those who enjoy e-sports.
In 2021, Hanwha Life Esports launches a “Rush Together” marketing campaign, which means to run together with a common goal as a “One Team.”
“The Energetic Life”
A new brand slogan of Hanwha Life Esports, "The Energetic Life," was developed based on what Hanwha Life esports pursue: a passionate and exciting life at every moment.
Through this new slogan, we aim to provide a life full of energy to all who enjoy esports and create a healthy esports ecosystem. It's also designed to deliver the core value of "better life" under the theme of "Holistic Wellness," pursued by Hanwha Life LIFEPLUS.
2018 ‘Beautiful Game’ Campaign
“The campaign to create a healthy e-sports ecosystem”With its establishment in 2018, Hanwha Life Esports launched the “Beautiful Game” campaign. This campaign included CSR and global PR activities, and aimed to upgrade the position of e-sports, which has been considered non-mainstream, at least not as much as the traditional sports'.
Through this campaign, we have become a life companion who adds value to people's pleasure, not just a team that plays games.
Introduction to Hanwha Group
Established in 1952, Hanwha group continues to grow by preemptively responding to the rapidly changing business environment with a balanced business portfolio, including aerospace·defense, energy·materials, finance, construction·distribution·service, etc. As a result, Hanwha has established its status as one of the top 500 global companies selected by magazine, ranking seventh in the domestic business community in terms of total assets as of 2021. Hanwha's affiliates will strengthen their core competitiveness, secure future growth engines, and leap forward as global leaders leading the industry in each field based on a sound financial structure.
Introduction to Hanwha Life Insurance
Established in 1946, Hanwha Life Insurance is Korea's first life insurance company, leading the development of the insurance industry and contributing to Korea's economic growth. With a firm customer-oriented management philosophy and differentiated competitiveness, Hanwha Life Insurance continues to grow steadily as a large life insurance company representing Korea, surpassing 129 trillion won in total assets as of 2021. Moreover, Hanwha Life Insurance is preparing to leap higher as a global financial company as a life insurer that has entered the largest number of overseas countries(China, Indonesia, Vietnam, etc.) among life insurers in Korea.
Hanwha Life Consultant adds Value to the Customer's Life
Our emblem consists of an orange arch, under which two arches in different grey tones are arranged in balance. These three arches represent trust, teamwork and innovation, respectively, trying to convey the team’s philosophy which emphasizes trust and cooperation between team members and creative plays.
Based on our philosophy, which is supported by three pillars – trust, teamwork and innovation, we will breathe a fresh life into e-sports, which have been considered non-mainstream, aiming to upgrade their status to that of traditional sports.
